Many of the times I hear questions like, “How can I get better SEO?” or “How can my business rank better on Google?”. I explain that there are many paid options for improving those factors from Keyword Search Ads on Google to Remarketing Ads and Social Media Marketing. There is also the practice of creating external SEO through Backlinks. Backlinks are links that take users from one website to another. They are also known as “inbound links” or “incoming links” to the destination website. I encourage my clients to direct traffic to their webpages through their social media platforms. Broadcasting key aspects of your business in a social media post with a backlink to your website generates brand awareness and drives more traffic. By doing this, you can expect to see more referring links on your website analytics, particularly from social media platforms.
3 Reasons Why You Need Backlinks
1. Get Found
Backlinks help your website get crawled or indexed by search engines, like Google. They help by putting your website on the map. Get your website listed on different platforms and keep them up to date to promote brand consistency. Google My Business is a platform that every business should be on, without exception. Be sure to have your business listed on platforms that relate to your industry and identify with your audience. Here are some others to investigate:
- Bing Places for Business
- Trip Advisor
It is also important that your business is on social media platforms that relate to your clients and potential clients. This presence will help you engage with the audience that you are after. Here are several platforms to look in to:
- Snap Chat
2. Build Credibility
Backlinks show that your website has a good reputation and is trustworthy. You can also build a reciprocal relationship with partner businesses where you share, comment, and engage with each other’s posts. One might think that it is silly to promote another business. However, it is the complete opposite. Through this reciprocal relationship, you are building brand awareness and credibility among different audiences. In return, your brand’s promotion extends to a whole new group of followers.
3. Increase Traffic
When a new place opens up down the street, you might learn about it from passing by or from word of mouth. Once a business opens its doors, they typically have already run marketing campaigns to drive brand awareness and traffic, including social media posts, digital ad campaigns, direct mailers, and radio time to promote the grand opening. Each campaign is designed to target a specific audience that varies per platform. When targeting your audience on social media with a backlink, you are promoting brand awareness and increasing referral links to your website. Backlinks are a great form of online promotion that stimulates the growth of organic website traffic.
Take the Proper Steps to Get Your Business Noticed
Get your business listed on platforms that relate to your clients’ interests and engage with them. Remember, humans, crave greater understanding. If you give a clever reason to click and learn more, they will. It’s elementary, my dear Watson. Like School House Rock’s theme song, “As your body grows bigger. Your mind must flower. It’s great to learn. ‘Cause knowledge is power.” I didn’t even have to look up those lyrics because they stuck with me ever since elementary school.
Also, try not to talk about the weather unless you are selling generators or waterproofing services. Next time you are pondering a social media post, make your posts enticing by being creative to drive interest, don’t be afraid to include personality, and make it relative to your audience. Most importantly, don’t forget to include a backlink.