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With more and more companies relying heavily on the digital marketing platform, many people have reason to believe that print marketing has grown obsolete. While digital marketing is surely leaving its imprint on the advertising industry, print marketing is far from extinct.
Here are 5 reasons why print marketing is not dying:
It’s Tangible
Whether it be business cards, menus, magazines, or invitations, people still love to physically hold something in their hands. Comprehension and memory are also enhanced with printed pieces: an article by Finances Online states that 77% of consumers have a higher level of recall when they receive printed information.
It’s Trustworthy
According to a poll done by Insider Intelligence last year, US adults find print ads 16% more trustworthy than those on websites. Since the digital platform is widely accessible, it can create a level of skepticism due to the abundance of fake ads online. Printed ads must comply with more rigorous guidelines that companies follow to protect their reputation.
It’s Effective
Email ads are easy to delete without even looking at them. They can even have all sorts of filters sending them straight to a spam folder. Printed mail tends to stick around longer and at the very least, consumers will scan one side of it.
It’s Relatable
Even in the 21st century, not everyone uses the internet, and some audiences aren’t of the digital age, making digital ads less relatable to them. People of these generations tend to be more loyal to brands that send printed marketing materials over digital. 
It’s Creative
Digital marketing has a ton of limitations that print marketing does not. Print marketing allows you to include aspects of your brand, like texture or 3D elements, that you simply can’t do digitally. This really engages the consumer and gives them a different perspective of your brand.
Overall, print marketing is very much alive, opposed to popular opinion. Printed pieces are still very popular because of their tangibility, relatability, and creativity, forever making them a consumer favorite. Also being the most trustworthy and retainable form of advertising, it is important to keep print design as a forerunner in the marketing industry.
For all your print marketing needs, be sure to call 610-337-8484 or email us at print@agmsolutions.com!
