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Ordering custom branded products can be a daunting task, especially for those unfamiliar with the process. Here are a few quick things to keep in mind to make sure your next promotion is a success!
Choose Products with your Audience in Mind
What appeals to you and your internal team might not resonate with your target audience. Start with your audience’s lifestyle and explore options from there. Are they techy? Outdoorsy? Use their hobbies to your advantage!
Plan Ahead
Many underestimate the time it takes to get a high-quality promotion in their hands, often leaving them with fewer options to choose from due to tight deadlines. The longer in advance products can be chosen, the better off you will be. Order well in advance of events or campaigns to ensure you have one less last-minute decision on your plate!
Sacrificing Quality for Cost
The bitterness of poor quality and service remains long after the sweetness of low price is forgotten. While budgets are certainly not to be thrown by the wayside, sometimes the lowest cost option is not always the best choice. Some products are simply a great deal, where with others you may get what you pay for!
Overcomplicating Designs
You may have a beautifully designed new logo, but it may not be suitable for some promotional products. The more complicated the design, the larger the decoration will have to be to maintain clarity, and larger imprints are not always a good thing! Keep it simple – a logo or subtle text is much more likely to look clean and professional and increases the likelihood you will be remembered!
Custom products can be a powerful brand ambassador with careful choices. The products you give away are a direct representation of your brand. If they fall short, so too may your event or campaign. To make sure your event or campaign leaves a lasting impression, work closely with your promotional product specialist to ensure you’re getting the best!
