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As web professionals, we typically recommend keeping your website’s content updated and refreshed for two main reasons:
- Providing up-to-date information: Potential clients come to your website to learn about your business and the products/services that you provide.
- Keeping search engines happy: Content is becoming more and more important for search engines that are crawling and indexing your website daily.
But how can you keep adding new content if your services or products don’t really change, and it seems like there is nothing else you can share? Adding a blog can be a great way to build your website up while providing valuable resources at the same time.
So, what are some of the key benefits of having a blog?
Blogs Help Search Result Rankings & Create Traffic
The recipe for having an organically great-ranking website is technical optimization + keyword-rich, relevant content. While your web development team can take care of the first part, you can be in control of the second part. All that is needed for it is your valuable knowledge and a little time. When you post a new article, search engines discover and index it, all the while bumping your search rankings up naturally. The more articles you have, the more clicks they generate, and eventually, search engines will recognize your website as a great resource and “assign” it the value it deserves.
Blogs Create Reference Materials & Content for Marketing Channels
Blog articles are a perfect shareable piece of content. If you have social media accounts for your business (which you should), you can absolutely promote your article there. LinkedIn even has a special section to advertise published work. Your blogs can also become a great permanent resource for your clients, team members, or even yourself. Do you keep getting the same questions asked about your business? Write a blog article about it! Next time this question is brought up, simply share a professionally looking, nicely formatted article published on your own website.
Blogs Help Build Reputation in Your Industry & Share Your Expertise
Sharing your unique knowledge in a written format shows that you are passionate about what you do and want to educate the public. The more you share, the more people start recognizing your blog as a great resource that provides helpful information. This will boost your credibility and help readers see you as a true expert in the industry. Want to prompt a conversation through your work? Open the comment section to welcome feedback. You can ask a direct question and invite people to share their thoughts on the subject.
Blogs are a relatively small investment but one that has a great return. If you’re interested in exploring blogging but are worried that your current website wasn’t built on a blogging platform, that’s not a problem. A blog can be “stitched” into your main website for a seamless experience. In fact, that’s precisely the approach we use here at AG Marketing Solutions. Our main website was custom-built from scratch, while this blog article was published on a stand-alone but seamlessly integrated WordPress component.
Interested in doing something similar or have more questions about adding a blog to your website? Give us a call at (610) 337-8484 or send us a quick message, and our support team will be happy to guide you and answer any questions!
