When preparing your shop for photography, there is more to do than removing clutter and shining the surfaces. For the photographer peering through the lens, it is essential to capture the wide shots, but the arrangements of your displays are even more vital.  

Layer Up Your Display 

Think of your space like a garden. You don’t put the big bushes in the front without any nice smaller plants to complement the foreground. You create layers to direct the eyes from the front to the back. The same should go for your store. By creating layers of merchandise, you entice your customers to look at the smaller items in the foreground and take in the large items behind. It may also encourage them to come back for another look to make sure they didn’t miss anything the first time around. It is like traveling through a garden like ApplefordChanticleer, or Longwood Gardens. You never know what you will discover around the next bend and every visit leads to new discoveries.  

Prioritize What You Showcase 

My garden is always a work in progress, and I tend to rehome plants from one flowerbed to another. Some people think plants should have a permanent home, but that is not true. Plants continue to grow over the years and sometimes impede the neighboring plant’s pace by stunting its growth. When I introduce something new, I may move a more mature plant to a new place in the garden. Store displays are very similar. You want to showcase the latest items, while old faithful may have a better place to live in not-so-prime real estate. The offerings at gardens vary by the season, and your displays should showcase your best seasonal offerings, too. At our house, we are huge fans of seasonal décor. Try spicing up your displays with a bit of seasonal flare. 

Go Beyond the Frame 

Take that same idea a step further when you consider your wall décor. Try mixing artwork with products. Think of it like wandering through the Barnes Foundation collection. There are world-renowned works by well-known impressionists, post-impressionists, and modern painters carefully arranged with sculpture, metalwork, furniture, and wall hangings. When you take a step back and look at the wall as a whole, you see the play between the pieces and their subtle yet intentional relationship to one another. It is like they are telling a story. Arrangements like these are guaranteed to inspire – or hopefully influence purchases in your case. When people can picture your vision in their home or wardrobe, you will get that sale. 

Set Your Display Up for Success 

These tips go beyond setting your store up for a photo shoot. They tell the story of your merchandise through careful and intentional arrangements. Provide an experience for your customer because they will carry that feeling with them wherever they go.

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About the Author

Nicole Hope Breslin

Nicole is our digital marketing, sales, and content guru. When she's not making your website rank #1 on Google, you can find her photographing weddings, planting something new in her garden, drinking a hazy IPA after a jog, or spending quality time with her family.

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