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What are NFC tags?
If you’ve ever tapped your phone at checkout to pay, you’ve used NFC technology. NFC, or Near Field Communication tags, are quarter-sized thin discs that use NFC technology and can be individually programmed to have communicating devices perform specific tasks. These tags have small storage capabilities and do not require any power. Instead, they can be programmed to tell other devices what tasks to perform making them light, cheap, durable, and very versatile.
Using these tags could not be any easier. After downloading any of the free programming apps, simply combine a number of the pre-built commands and when you’re ready to use it, tap it with your phone.
NFC technology is nothing new, however, in recent years, with the increased NFC compatibility and capabilities of mobile phones, lots of people are finding new potential in this technology. While individuals have found ways to have them automate simple tasks and connect with smart home utilities, companies have been utilizing them to increase efficiency and develop creative marketing strategies.
How to Market and Promote with NFC Tags
What is typically the goal when handing someone a business card? For them to utilize that business, which is typically the first step is getting them to a website. An interesting new way people are streamlining this process is by embedding an NFC tag within the card. So that when tapped with a phone, their website will open. This allows for immediate engagement and exposure to your business.
Using this methodology of advertising can direct users to just about anywhere including a website, app download, social media page, promotions such as coupons, or any other multitude of places.
Another way they’ve been used is to provide additional details for products. Allowing individuals to immediately look deeper into a product allows for customers to get all the information they need right in the moment quickly and easily with no effort.
How Companies are Using NFC Tags Internally
Many companies don’t just utilize NFC tags for others to use, but rather incorporate them into their internal workings. Following the theme of streamlining processes, these practices can save time, money, and effort.
One restriction of NFC tags is that they must be used in-person, meaning someone has to physically be there to scan one with their device. This, however, can be an asset to companies for a plethora of different reasons.
- Proof of attendance – If someone signs in using an NFC tag, it’s proof that they were physically in attendance to wherever they needed to be. This is a great way to analyze attendance for events or keep accountability of individuals meant to be present.
- Automates record keeping – By having these tags automatically record whatever information they are being tapped for, a huge amount of time and energy can be saved by not having to manually input this information.
- Saves money by being able to use someone’s own device – By being compatible with smartphones, there is no need to spend extra money on providing additional devices to utilize these NFC tags.
NFC tags are having a big impact in countless different processes, and their potential is only beginning to be utilized. There’s no doubt that this technology has the potential to morph and grow into our everyday lives.
