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What are your new year’s resolutions? If you’re like most people, it’s probably something like hitting the gym, spending more quality time with family, improving spending habits, trying a new diet, or pursuing a career ambition. These are my resolutions too, but what about your business? The beginning of a new year is a great reason to re-evaluate your business’ needs, set goals, and formulate a growth plan. There is no better time than NOW, at the beginning of a fresh new year, to redesign your website! It’s a great time to fix what’s broken, enhance what is working, and add new and exciting features that your brand deserves!
So, why would you consider investing in a refresh or a complete overhaul of your website? There are many reasons! They would greatly depend on the goals you are trying to achieve. I outlined some of the universal benefits below, which would apply to any business, including yours.
Create a Great First Impression
Before we get into the finer details of user experience, conversion rates, and search engine optimization, the first impression the user gets upon visiting your website is very important. Does it load fast? Does it have an organized and clear navigation? Is the design appealing and appropriate for the industry? All those small details contribute to the overall first impression people get while visiting your website. The last thing you want is to create frustration. While we’re on the topic, please see below for a couple of the most frustrating things to have on your website, according to our many clients and personal experience:
- Auto carousels without manual controls
- Automatic popups that show up every time you refresh a page
- Floating elements that hide on-page content
If any of these offenses currently reside on your website, we can help you to re-evaluate and find acceptable alternatives.
Improve/Maintain Your Business Reputation
Whether you are running a multi-branch corporation or a small business with just a couple of employees, it is important that your business is trustworthy and has a great reputation. A website can be an amazing tool to assist in this task. A secure website that conveys relevant information, features a cohesive design throughout, and provides a way to stay in touch with your business is a must.
Stay Competitive Among the Competition
If your website is a little older (in the digital world, that means 3-5 years), chances are it can use a redesign – if not for the design refresh, then for the technology updates. A lot has changed in the past couple of years, and what was considered top-notch tech back then is likely outdated now. Check with your main competitors and make sure that your website is prepared to represent your business in the best way possible, especially in comparison to others in the industry.
Boost Your Search Engine Rankings
Every time your website is updated, it helps you move up the ranks in the search engine appearance! Some of the most important characteristics of a website’s technology that search engines are looking at are mobile-friendliness, HTTPS (secure connection), page speed, and “freshness” of content. At our agency, we address all these issues in every part of a web project.
Learn About Our Process
In the end, the benefits of a redesign will depend on your personal business needs and the strategy you want to be implemented. To figure out those things, the best thing to do is to speak to a professional who can navigate you through the process by asking the right questions and offering solutions based on your unique answers.
So, should you invest in a new website in 2023? The answer is YES! Digital presence is more important than ever before, and it will not change any time soon. To take the first step, please click here to contact us, and one of our marketing specialists will be in touch to bring your next vision to life!
