There are some features for social media platforms that people are unaware of that are predicted to become essential for 2020. Make sure you are utilizing them for your business so you can stay up to date with today’s social media trends.

Instagram – IGTV

IGTV was added as a feature to Instagram in 2018. It is a video sharing and viewing feature. IGTV allows users to upload videos that are up to an hour long (you must be verified or a large account for the full 60 minutes). These videos will not disappear. To access IGTV, all you have to do is log into Instagram and click the TV icon at the top right of your profile on the main feed screen. These videos will immediately start playing once clicked. IGTV is a great way to highlight behind the scenes, breaking news, short series videos, and more for your business.

Instagram – IG Shopping

Instagram Shopping was introduced in 2019. It allows business accounts to tag their products in photographs and link them to the site where your customers can purchase them. The tag on the photograph shows customers a description of the item and how much it costs. This is a great tool for online businesses or stores to utilize to get more customers to visit your site!

Facebook Groups

You have probably seen the new commercials on TV for Facebook Groups. One of them features a man and his basset hound, and they are looking for more dogs to play with at the dog park ( The man pulls out his phone and goes to a Facebook Group Page for basset hound owners to meet up with some of the members.

This is just one example of the vast variety of groups you can join. Joining groups on Facebook for your business is a great way to get your company’s name seen! You can join community groups to get active in the surrounding area as well as groups targeted toward your business’s expertise or groups for people interested in the types of services you offer and more. Joining groups also helps with interaction on your posts since people in the group are interested in your products and services/area of expertise.

You can learn how to join groups by visiting this link.

TikTok on Instagram

Recently TikTok has teamed up with Instagram and has given users the ability to link their accounts together. In past years, TikTok has been known to generate challenges that feature different brands with short videos. Now that they have teamed up with Instagram, hopping on trending challenges and featuring your brand in those challenges or creating your own will reach more viewers and become easier than ever!

These are just a few of the many trends that have been predicted for social media in 2020 but are great starting points for taking your social media to the next level!

About the Author

Samantha Payne

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