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Your online presence plays a crucial role in how potential customers perceive your business. Even if you’re not checking platforms like Google Business or Yelp every day, they’re often the first places people go to learn about you. That’s why promptly and professionally managing your reputation should be a top priority.
Check out the below for some recommendations on how to better manage your online reputation!
1. Claim your online listings and update them
Do a quick Google search of your business—are there listings with incorrect information or ones you didn’t even know existed? It’s time to claim them and clean them up! Ensure that your business details are consistent across all platforms to avoid confusing customers. Take the time to respond to any reviews or messages, even older ones. Customers often read through these and appreciate when a business shows effort, whether the review is positive or negative.
2. Monitor and check your listings frequently
Once all your listings are claimed and updated, be sure to turn on notifications so you’re alerted when someone messages, reviews, tags, or comments on your pages. A timely response can be the deciding factor in whether someone chooses to visit your business or use your services.
Keep in mind that notifications can occasionally be missed. To stay on top of things, make it a habit to log in to each platform a few times a week to double-check that all messages and reviews have been addressed and that your customers are satisfied.
3. Chat with satisfied customers
Once you’ve taken care of claiming, updating, and monitoring your listings, it’s time to focus on boosting your ratings. Negative reviews can drag down your overall score, so it’s important to proactively ask satisfied customers to leave a review after they’ve visited or used your services.
You can also follow up with happy clients via email or give them a small leave-behind with a direct link to your review page. By reaching out to people you know who had a great experience, you increase the chances of receiving positive, reputation-enhancing feedback.
Need help setting up social media, claiming rogue listings, or monitoring your online presence? Call us today and speak to one of our Social Media Solutionists at 610-337-8484!
