When it comes to photography, you have many options these days. You can take images yourself on that device that doesn’t leave your side, your phone, or you can invest in something more substantial and shoot with a DSLR. However, not everyone is a photographer. You may decide to invest in stock photography or hire a photographer. You have many options these days. However, when it comes to brand representation, having quality images is the only way to go.

Not All Stock Photographs Are Created Equal

You might find yourself on a strict budget or a time crunch. It happens, and stock photography might be the best solution. You search through stock image databases like Adobe, iStock, or Shutterstock, and you finally find the perfect image that relays your message. Yay!

Before you hit the download button, have you considered doing a reverse image lookup? You may think, “Why would I want to do that?” Well, a reverse image lookup is a pretty cool tool that allows you to search image popularity online. It is important that the image you use to represent your brand isn’t used by thousands of other businesses online. If you have a unique market or niche industry, you might find that others within your industry use the same image. I recommend doing a reverse image search. You can drop your stock photo right into Google Images. Google will source all results for that image and provide links to the sites that host them. Remember, it’s hard to be unique when everyone’s already seen your photo.

Hiring A Professional

You took the plunge to hire a professional photographer to capture your business’s location and really solidify your image with your brand. This is a huge step in marketing your company image, and it will provide you with a database of imagery to be used for all of your marketing collateral.

At AG Marketing Solutions, we cannot stress the importance of having real-life photographs as opposed to stock images. It speaks volumes to your audience by making your company and brand become tangible and more reliable as a company to do business with.

When hiring a professional photographer, make sure that their style compliments your brand and message. Be sure to review their portfolio, discuss your expectations with them, and consider what you want to have photographed. Prepare a shot list or work with your photographer for suggestions.

Portray Your Brand In The Best Light

Whether you are the photographer, are hiring a professional, or purchasing stock photos, always remember to select images that are unique to your brand and portray your company message clearly.

About the Author

Nicole Matthews

Nicole is our digital marketing, sales, and content guru. When she's not making your website rank #1 on Google, you can find her photographing weddings, drinking an ice-cold IPA after a jog, or spending quality time with her family.

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