As a small business owner or entrepreneur, you most likely are in charge of your own sales, marketing, bookkeeping, human resources, and more. Wearing all of these hats can make it hard for you to focus on whats really important – growing your business!  

You may find yourself neglecting your social media accounts because you “don’t have time” or because they are “difficult to use.” The truth is, if you can find the time to learn a few key social media tips and tricks, you can use them to your advantage for years to come. 

Create a Social Media Calendar for the Month 

Planning out your social media in advance can make it so much easier for you to post often and post consistently. Even if you aren’t able to follow the month’s guidelines exactly, having an outline will prepare you with post ideas in advance. This will help you to avoid spending time struggling to think of content during a busy day of work. Some content ideas for your calendar can include employee spotlights, customer reviews, product features, and polls.  

Find Which Platforms are Right for You 

Make sure you don’t spread yourself too thin! Limit yourself to focusing on 2-3 platforms that will benefit your business the most. If you are unsure of which platforms will work best for you, take a look at the graphic below.

Social Media Marketing on a Budget 

Contrary to popular belief, you do not need to pay to have sponsored posts or ads to make social media marketing work for you. Platforms like Instagram and Facebook provide free business accounts to anyone who would like to use them! For example, an Instagram business account allows you to access your page’s analytics. Put simply: you can easily see which posts reach the most people, which posts get the most interaction from your followers, and what your follower demographics are. Also, you can add a “contact” button to your page so that page visitors can easily get in touch with you! 

Social Media Tools to Learn More About 

Listed below are common tools or apps used by small businesses in order to help create or schedule content. In your free time, take a few minutes to check out these tools and how they might be able to benefit you! Keep in mind, all of these tools are free to use. 

Use Hootsuite for post scheduling.

Use Linktree for cross-promotion across platforms.  

Use Pinterest for content ideas.  

Use podcasts for advice and information on the latest trends.   

Conclusion  

Social media can seem daunting to many. However, just like anything else, it just takes some time and practice. We all know that time is money, and I promise you that the time and effort put into your social media will bring success for you and your company. Don’t forget – you can do it all and do it on a budget! 

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About the Author

Alexis Miller

Alexis is one of our Social Media Coordinators! When she’s not on social media, she’s most likely spending time with her family or friends, watching a new tv show, or planning her next trip.

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