Stepping Up Your Social SEO Game

What is Social SEO? 

Social SEO involves using features like captions, alt-text, and closed captions to help users easily find your content on social media. 

How is This Different from Traditional SEO? 

Traditional SEO, or Search Engine Optimization, is the practice of making your content more accessible to search engines (Google, Bing, DuckDuckGo, etc.) so that people searching for related content can find it. You can learn more about SEO for your website here. 

While traditional SEO deals with increasing your brand’s visibility in the results on search engines, social SEO deals with increasing your brand’s content visibility on social media. 

How Does it Work? 

Social networks are not technically search engines, but they do all feature search bars where you can look for specific accounts or a certain type of content. 

Younger generations are increasingly using social media networks as their main source of information (think brand reviews, recommendations, local restaurants, local and international news, etc.). In response, platforms are adapting to function more like traditional search engines to make it easier for users to find the content they’re looking for. 

How Can You Start Incorporating Social SEO? 

As with traditional SEO, the best starting point for social SEO is keyword research. It’s important to find and use keywords that your desired audience is actually using to find content similar to yours; so, rather than just incorporating words that you think people are searching, spend some time doing a deep dive into what people are actually typing into their search bars. Check out this blog article from Hootsuite for a detailed analysis of social SEO and how you can apply it to each of your business’s social media accounts. 

Social SEO is a growing trend, and it doesn’t look like it will be slowing down anytime soon, so get researching and start incorporating social SEO into your social media plan to get your content seen, grow your platforms, and reach new audiences! 

For more help with social media marketing, give AG Marketing Solutions a call at 610-337-8484.