You probably notice that when most companies or businesses post on social media, they include various hashtags in and at the end of their post. These hashtags are not just random words preceded by the pound sign. They are strategically generated and placed. Hashtags were introduced in 2007 to Twitter to sort content. Since then, hashtags have continued to grow in importance and evolve throughout different social media platforms.

Why are hashtags important?

Hashtags are essential to social media posts because they widen your audience and visibility of posts. When you include hashtags, anyone looking for that hashtag will be able to see your content. Hashtags are also beneficial because they allow platforms to sort posts by content, making specific topics easier to find. For example, if someone types #marketingtips into the search bar of Twitter, all posts tagged with that particular hashtag will appear. Since all like hashtags are grouped together, searching for one that is specific to your industry allows you to check out the competition.

Use #Trending Hashtags

Using a #trending tag will enable your content to reach a wider audience as well. You can easily find trending hashtags for all social media platforms on Rite tag will show you what is trending at this very second. Twitter allows you to find trending hashtags and topics quickly. You can see them by looking at the left-hand side of your dashboard when you log in.

Create #BrandSpecific Hashtags

Another way to #stepup your hashtag game is to create brand-specific tags. These tags do not necessarily have to include your company name, but they can. What I mean by brand specific is that the tags you are using represent your company’s brand, products, and what you stand for. If you are hashtagging a photograph or video, the tags are usually focused on what the content you are posting is of. When posting to Twitter, using hashtags that are more topic based are better and are more apt to get your content more attention. You can also create brand-specific hashtags when running contests. For example, Coca-Cola used the hashtag #shareacoke to encourage Coke drinkers to share their favorite drink with someone by purchasing a bottle with their name on it. The hashtag gave a little bit of information about the campaign and incorporated the brand.

What’s New with hashtags?

Although hashtags are not a new feature, they are being implemented in new ways every day. Instagram now allows users to add hashtags into their stories. Adding your brand tags to your story does not always mean it will show up when someone searches that particular hashtag. However, it does allow your followers to see what hashtags your brand uses. On specific platforms, you can now #follow hashtags. Following a hashtag on Instagram, Twitter, and LinkedIn allows content others post using that tag to appear on your timeline/feed. You can easily stay up to date with the latest posts using your branded tag!

In Conclusion

By using trending hashtags, creating brand-specific tags, and staying up-to-date on new hashtag features, your business can reach and interact with a larger audience on social media.

About the Author

Samantha Payne

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