Testimonial Tips for Your Website

Including customer reviews on your website could help increase sales! Whether you’re looking over a service-based website or buying from a big e-commerce platform like Amazon, you’re likely to see reviews from happy customers sprinkled throughout to help sway you into spending your hard-earned money.  

According to Yotpo, user-generated content, such as reviews and photos of your products, increased conversions by about 161% over customers who did not look at user-generated content. The moral of the story is, supplement your brand content with reviews and other user-generated content to boost your sales! Data from Power Reviews, a company that creates review software, found that on Amazon.com, having your product go from zero reviews to one review increased purchases by 65%.  

4 Helpful Testimonial Tips 

1. Make them specific! A testimonial that reads “This company does good work” sounds good, but if you really want to sell yourself, try to showcase reviews that state specifically what the customer is pleased with. For example, “Since redesigning our website, this company has helped us increase our contact requests by 300%.”  
2. Add a picture and supplemental information about the reviewing person or company. This helps create more security for your viewers and increases trust in the legitimacy of the review. 
3. Include the reviewing person/company’s website link in the review. This not only shows you their appreciation by giving them a backlink but also gives the review more credibility since you’re supplying the source. 
4. Use additional types of content – Photographs of customers using their product; screenshots of their website that use your software; even turning a review into a video is a great way to show off and make the review more engaging for your viewers. 

Where to Have Testimonials on Your Website 

1. Homepage

Most customers land on your homepage, making it an ideal place to introduce your company and begin building credibility to your goods and services through customer-created reviews.  

Jumping right into a review can feel a little pushy to customers, so we recommend introducing your brand with content and images, then supplementing it with a review. As someone interested in your brand or service reads through the content, they’ll begin to learn about your business and gain trust in your brand. That’s where your review comes in – right as they’re starting to think about whether your brand is the right fit for their needs, you hit them with a raving review from a past customer!  

When it comes to displaying testimonials, you have many options. You can display a couple in a row, have one big showcase testimonial, or have multiple within a carousel that the user can click through – there’s no wrong answer. 

2. Product and Service Pages

Whether you’re selling a physical product or a digital service, your website should have pages dedicated to explaining what you offer. This is the perfect location to showcase some more client testimonials. What better way to cement someone’s mind on choosing your company than by showing them a glowing review from a past customer right after they finish reading about the product or service that they need? 

When it comes to online stores, this is typically shown as a list of reviews from past customers with star ratings attached to them (we hope you received all 5-star reviews!) 

3. Supplemental Pages

While less important than the homepage and product/service pages, there are other pages on your site that can benefit from showcasing your testimonials. Look for sections of your site where your goal is to really sell your brand as the right choice for your customers, then add a testimonial to it. If you have a page that talks specifically about the vision and goals of your company, generally called the About page, this could be a great place to add a general testimonial that states how great your company is. While it may not specifically sell a product, it can be used to increase your brand’s security and trustworthiness, which could go a long way in making a sale when a viewer later moves to your product/service page. 

4. Dedicated Testimonials Page

The most traditional way of showcasing testimonials is with a page dedicated to listing all your glowing reviews. While this may seem like a dated method, it serves a purpose; however, if this is your only method of showcasing reviews, you are not using reviews to their fullest potential. Use the above tips to help drive interested people to this page, but don’t use it as your only place to display testimonials. 

There is nothing more assuring to potential customers than showcasing reviews from happy clients. Review these tips to develop a strategy for displaying testimonials on your website, and watch your sales improve!