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On-page SEO refers to the strategy of focusing on enhancing your website to result in higher search engine rankings. In addition to having relevant keywords and key phrases on the page, it’s important to understand that there are technical aspects that affect your page’s rankings.
Utilize Keywords/Phrases in Your Content
Word to the wise, if the keyword is important to the page’s content, it should be used within the first 100-150 words. With this practice, you are making it clear to Google and the reader what the page is about. In addition to that keyword, make sure you are targeting synonyms to broaden that relationship to the page topic.
Use Keywords in Your Page Name (URL)
You want your URL to be short and right to the point. Use hyphens between words to make it easier to read.
Include Title Tags & Meta Descriptions
Both the page title tags and meta descriptions play an important role for on-page SEO and they should be present for every page of your website. Relevant title tags and meta descriptions lead to an increased click-through rate (CTR). If your titles/descriptions are too long or off topic, Google may rewrite them, which can impact your CTR.
Utilize Headers
Headers are an essential part of on-page SEO. Using different headers (H1, H2, H3, etc.) allows Google to quickly crawl and determine how to rank your page content, it also makes it easier for the user to read. User experience is a key factor in SEO strategy for the Google algorithm.
Follow Google’s Structured Data Guidelines
Google doesn’t leave you completely in the dark. They put together guides and information that help standardize the development format and provide information about a page that makes it easier to classify your page content.
In Conclusion
SEO is a multifactor operation to optimize your position in search results. It is more than fixing a few words on your website and reaches into a technical and outward-in approach. Are you ready to improve your organic rankings? Have AG Marketing Solutions take a look to see what we can do to improve your website’s SEO by emailing us at info@agmsolutions.com!
