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With social media being the biggest platform to showcase your brand and products, it is so important to look at how you can utilize these applications to boost engagement and sales to your greatest potential. Brands have come up with unique ways to encapsulate users and draw them in. By looking at some successful brands on social media, you can learn and incorporate new tactics into your own brand’s social media posts to boost your business’ success online. Below is a list of four brands that exemplify a successful social media presence so far in 2022.
Chamberlin Coffee
Chamberlin Coffee is a coffee brand that carries a multitude of coffee types including cold brew, matcha, and more. What makes Chamberlin Coffee stand out is their light, fun, and fresh approach to marketing their products on social media. They post fun memes and stick to a playful color scheme that’s not chaotic, but fun and simplistic. They make sure their products are seen being utilized in a cool, everyday useful, and not out of touch kind of way.
The brand’s posts have a “cool” aesthetic and vibe that all people who come across the page want to gain through using their products. They do this through posting photos and TikTok videos of everyday people using their products throughout their day, showing that using the products is the highlight of their day. This influences people to want to add Chamberlin Coffee products to their daily routine, too.
Skims
Skims is a shapewear and lifestyle brand created by Kim Kardashian. It’s extremely inclusive in every sense of the word and this is emphasized through all of their social media posts, which show everyday women, along with influencers and celebrities, of all different shapes, sizes, ages, and backgrounds. This creates a sense of relatability, making it feel realistic and achievable for all. Skims posts photos and TikTok videos of all different women reviewing and wearing the products. The brand also maintains a simplistic, sleek, natural look that projects the shapewear’s wide range of skin colors and tones, drawing in customers through appealing visuals and inclusive options displayed on their social channels.
Cava
Cava is a popular, up-and-coming Mediterranean food chain. What makes their social media stand out from their competition is their fun, colorful, and fresh aesthetic. Their posts are very lighthearted and simplistic, and they perfectly communicate the freshness, colorfulness, and deliciousness of their food. These lighthearted posts about their products and their brand as a whole exude joy, creating a sense of happiness in viewers. They also post from the point of view of real customers, which shows that the quality of the product is real and their food not only looks good but tastes good too.
MadHappy
MadHappy is a lifestyle clothing brand that works to destigmatize conversations around mental health not only through their clothing, but especially through their social media. Their social media platforms have a vintage film feel with pops of color throughout their attire. They also post a lot of mental health quotes and resources, something that is at the forefront of almost all of their social media campaigns. This creates a sense of community that people are drawn to and want to be a part of. MadHappy does this too in a playful nature, making serious issues easier to talk about. With an emphasis on showing diversity in their social media posts, MadHappy creates a sense of belonging because it shows that the brand is marketed to and for everyone.
The biggest takeaway from looking at these four brands’ successful social media marketing tactics is that staying true to your brand, its mission, and aesthetic is what will launch your brand into social media success. Social media is meant to be fun and draw people in quickly through visuals and relatability. Putting a fresh, fun, relatable, and visually pleasing spin to your brands social media will help draw in your target audience and get your brand more engagement and recognition.
For More help with social media marketing, contact AG Marketing Solutions at (601) 337-8484.
