Design

Why Good Branding Is Invisible When It’s Done Right

Good branding doesn’t announce itself. It doesn’t ask for attention or try to impress you. When it’s done right, it […]

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Social Media

The Importance of Brand Association on Social Media

Brand association is the mental connection consumers have between a brand and the attributes, emotions, or experiences the brand conveys […]

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Social Media

Clean Up Your Social Presence

Social media is a fantastic marketing tool in today’s day and age, and it is so important to make sure […]

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Brand

Picking the Right Font for Your Brand

Previously, I explored how colors can impact the way someone perceives your brand. For example, red gives off an air […]

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Printing

Importance of Typography in Printed Material

Typography, or the art and technique of arranging written language, is a crucial element of printed marketing material. Effective typography […]

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Brand Design Informational Printing

Secondary Color Theory

Need to pick a color for your logo? You may not know that choosing a shade for your design is […]

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Strategy

“You Look Good”: What We Can Learn from Glossier’s Marketing Strategies

Minimalist packaging, pastel colors, and a relatable social media presence makes Glossier an iconic brand when it comes to its […]

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Brand Holiday Social Media

Looking Back: Having Some Fun with Holiday Marketing!

It’s never too early to prepare for the holidays and coming off this year’s holiday season, there is no better […]

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Social Media Strategy

4 Brands Killing it on Social Media in 2022

With social media being the biggest platform to showcase your brand and products, it is so important to look at […]

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