Design Strategy

Guerrilla Marketing: The Unusual But Highly Effective Strategy

In a nutshell, guerrilla marketing is an inventive, unconventional, and typically budget-friendly way of promoting your business, brand, product, or […]

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Brand Design Informational Printing

Secondary Color Theory

Need to pick a color for your logo? You may not know that choosing a shade for your design is […]

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Design

Using Inspiration During the Design Process

No single designer operates inside a bubble, we all need inspiration of some form. All design is influenced by the […]

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Design Informational

Artist Highlight: David Carson

David Carson is a graphic designer whose impact on the industry can be felt to this day. Born in Texas […]

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Design

Golden Rules of Logo Design

What makes a great logo? The right logo is instantly recognizable and memorable and can become an asset when combined […]

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Design

The Primary Color Theory

Color is everywhere and it’s a huge part of your brand, and it’s not as simple as picking the color […]

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Design

Composition: How To Design Like a Pro

Composition is a word artists hear often and is one of the most important factors in achieving a successful design. […]

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Design Informational Photography Videography

6 Reasons Why You Should Use a Prime Lens

What Are Prime Lenses?  Prime lenses offer a fixed focal length, such as 35mm, whereas zoom lenses can vary between […]

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Design

Artist Highlight: Saul Bass

Logos like Kleenx, AT&T, Girl Scouts, and more were made by American graphic designer and filmmaker, Saul Bass!

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