Clean Up Your Social Presence

Social media is a fantastic marketing tool in today’s day and age, and it is so important to make sure your social presence is cleaned up and organized!

Delete Old and Irrelevant Posts

Every six months to a year, it’s a good idea to go through your social media profiles and delete any posts with information that has become irrelevant and no longer applies. Keep your profiles from having too many posts cluttering your feed on profiles like Instagram. Removing outdated and irrelevant content facilitates clients and customers in revisiting memorable posts, making them significantly more accessible.

Make Sure You Have Consistent Branding

Sift through and update your profiles yearly to ensure cohesive branding across all platforms. Keep a list of all the listings and sites you are on so you can easily go through them and ensure they all have your most updated logo, photography, and content! It can be easy to forget to check platforms like Bing and Manta that you are not thinking about on a day-to-day basis but are just as essential to keep up to date.

Audit Your Company Information Regularly

Checking profiles like Google My Business regularly, monthly, or weekly, is so important so your customers and clients always have the most current information at their fingertips. Google permits customers to propose changes, and it’s essential to consistently review and either approve or reject them to ensure that customers can easily access relevant information about your company! You should also ensure you update your holiday hours with enough time for customers to plan accordingly and confirm that phone numbers, addresses, and hours all match across all social platforms.

Social profiles are an easy way to keep in touch with your clients and customers, but outdated information can make it difficult for customers to know which information is accurate. Follow these tips to ensure your social presence is always clean and organized!

Need help with cleaning up your social presence? Reach out to a solutionist today to discuss it at 610.337.8484.