Because your website is a representation of your business in the digital world, it is very important to keep it competitive. Do you know what to look for while evaluating your own website to make sure it keeps up with industry standards? There are many different elements that contribute to the making of a great website, and it is easy to get lost in the technical jargon and feel overwhelmed. When I am asked to perform a website review, I like to start with asking 5 simple questions.  

1. Is your website easy to navigate?

  • With any new project, it usually takes a considerable amount of time to outline a navigation, and for a good reason. The navigation bar is one of the first spots your visitors will land their eyes on while browsing the page, and that is what they will use to gain familiarity with the entire website. It is important to use link hierarchy and organization as to not overwhelm users with too many choices. Links that belong to the same category can be combined into a drop-down element. For example, for a restaurant website, all different types of menus can be combined into a drop-down labeled “MENUS.” 
  • Keep in mind that the navigation bar is not the spot to get innovative. It is used as a tool, not a design element that is meant to wow your visitors.  
  • If you know which are the most visited pages of your website, you should check that those pages can be found easily.  
  • Links and buttons should stand out visually from the rest of the content.  
  • This goes without saying, but it is so important that your website is responsive. This means that a website will adjust accordingly depending on what screen size, platform, and orientation it is being viewed on. 

2. Is your website easy to read? 

This point is two-fold, and it has to do with 2 different areas: design and content. 


  • The text needs to be large enough for people with less than perfect eyesight to read (at least 16px). 
  • The space between lines of text should be generous. Lines should not run into each other. 
  • Any background colors/images should have a sufficient contrast ratio with the text (recommended ratio is 4.5:1). Click here to check the contrast ratio of any 2 colors. 


  • Avoid using professional lingo and abbreviations.  
  • Lengthy text should be broken down into paragraphs and lists. Do not forget to include a heading with every section. 

3. Is the design consistent throughout? 

  • Using consistency in design is important. Every page of your website should look like it belongs to the same project. It should have the same navigation and footer as the rest of the pages, as well as a similar layout and color scheme.  

4. Is there a clear call to action? 

  • Unless your website’s sole purpose is providing information, there is usually a certain action that you are trying to persuade your visitor to complete. That action might be buying a product, signing up for a newsletter, downloading a file, or reaching out to your sales team. Whatever your goal is, it should take no effort to find call to action to reach it.   

5. Is it easy to contact you? 

  • Make it easy for your visitors to get in touch with you by placing your contact information near the navigation (top of the page) and footer (bottom of the page).  

Did you answer “Yes” to all five of the above questions? If so, you are on the right track! If you feel like you might need some help, do not hesitate to reach out to our web coordination team. We love finding custom solutions for any business and situation! 

About the Author

Katya Robinson

Katya is one of our web developers. She immigrated from Russia in 2008 and followed her passion for programming to eventually make it a career in web development. She calls Philadelphia her home now, where she lives with her husband, son, and assorted pets. Katya loves reading, crafts, traveling, and simply spending time with her family.

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