Creating Your Social Media Brand Personality

Not All Brands Are Created Equal

Every brand has its own distinct characteristics, crafted to convey a certain message to its audience. This is referred to as “brand personality.” Developing a brand personality can take years of consistency across all channels – customer service, advertising, marketing, social media, and more. Customers are most comfortable buying from brands when they know exactly what type of product and customer service they will receive, and they should know this from what they see on your social media. 

Brands to Watch

The most successful businesses are those that have a strong brand personality. Below are some companies you should look to for inspiration when it comes to your own branding. 

Wendy’s: 

Believe it or not, Wendy’s is known for having fantastic social media. They have mastered creating hilarious Instagram posts that relate current pop culture trends back to their food. Though they are known for being funny, they also have a fantastic customer support system. If someone tweets a negative experience they had at a Wendy’s, the corporate account replies within a day, sometimes within minutes, so they can get the issue resolved with the customer quickly. 

Sports Teams (Philadelphia Phillies):

As a Phillies fan, I may be biased here, but I believe they have incredible social media that brings the personalities of the staff and players from the field onto your screen. Most sports teams’ social media are fantastic, but with a mascot like the Phillie Phanatic and hardcore Philadelphia sports fans, there’s no way the Phillies could have a boring social presence. Dynamic graphics, punny captions, and cheeky replies are all a part of the Phillies’ entertaining brand personality. 

Dior:

As of March 2021, Dior is the top luxury brand with the most social engagement. This is no surprise, as Dior has been consistent across all channels with their sophisticated and professional photos, videos, and writing. When I think of Dior, I think of their famous, expensive-looking perfume commercials using A-list celebrities like Charlize Theron, Natalie Portman, and Jennifer Lawrence. All of these characteristics used in their advertising are translated well to their social media, as they take a more dreamy and dramatic approach to their content rather than a humorous one. This makes sense for their brand, as they want to prove that their products and content are of high quality and are worth the luxury price point.

How to Create Your Own Brand Personality 

1. Figure out your mission and what your brand wants to convey. 
2. Choose a voice to fit that brand message (humorous, serious, luxurious, informative, etc.) and create content using your voice. 
3. Be consistent in not only your advertising and across all social platforms, but in your business’s day-to-day activities. Make sure your employees are buying what you’re selling, too! They are just as much a part of your brand personality as you are. 
4. Don’t be afraid to be real. Post the things that mean something to you and your business. Authenticity is relatable and enjoyable to watch! 
5. Have fun and try new things! Brand personality can take a while to develop, so use any time you have to figure out what works and what doesn’t.