In the world of typography, there are thousands upon thousands of fonts to choose from. They come in all shapes, styles, and widths. You have fonts with slab serifs and fonts with thin serifs. There are fonts that are very condensed and others that are more extended. You can find tons of display fonts that can be used for any occasion. With so many fonts to choose from out there, is there such a thing as using too many fonts, and how many is too many?
According to Lifewire, “Consistency and readability are important to good design, and too many font changes can distract and confuse the reader.” As a general rule, especially when working on something that is a single page or a small brochure, you should stick with one to two fonts; maybe three if the fonts really complement each other. Not only should you not use too many fonts in one project, but you should not use more than two fonts when designing projects across a brand. This will create a consistent and recognizable look. If you are working on a magazine, then you can get away with more, but you should not get too carried away.
I find that you should pick one font to get your main message across and use for titles and calls to action. Then a second font can be used for your secondary information, like for body copy or subtexts. When in doubt, use a font with a large family. This will allow you to make a hierarchy and emphasis on your content without using different fonts, which is especially important when working with a brand.
When it comes to font choice, there may be a ton of options and it may be tempting to not make a choice and just use them all. However, just remember that less is always more. Too many fonts can ruin your brand consistency and can be distracting for the reader. Stick to as few as possible, and don’t get carried away with fonts.