In these uncertain times, we all need to relay messages to our customers on how we are keeping them safe. Floor decals can mark off the proper amount of space for social distancing, and posters, or other types of signs, can let your customers know that masks are required, and you are open for business. However, what if you need to change your message frequently? You might need to list your specials or show you are having a flash sale. If you have a message that has a smaller shelf life, you might want to consider a printed item that is a little less permanent but still can have your branding and a professional look. What items can fill such a tall order? Dry erase materials can fit the bill.

Dry erase boards are completely customizable and reusable. They are also not as messy as using chalk and chalkboard signs. You can have your logo printed on it or stick a decal on instead to make it look professional. Dry erase materials do not stop at a board that you mount on a wall. You can buy a dry erase a-frame sign that you can stick outside and display a message on both sides. You can also get a tabletop sign that is dry erase. There are magnets you can put on your fridge, yard signs, sandwich boards, foam core, and PVC signs. The list goes on and on. There is even vinyl adhesive that is dry erase.

With so much versatility, there is one drawback to dry erase material and that is legibility. Instead of legibly printed typeface on a sign, you are using a person’s handwriting to relay your message, and I know that I can’t even read my own handwriting sometimes. Here are some helpful tips for writing on dry erase material I found from Ink Factory Studios:

  1. Make sure that your markers are not dried up. They will be easier to use and easier to see on the whiteboard.
  2. Choose markers that have a bullet tip. Unlike the common chiseled tip, which can provide different line widths depending on how you hold it, a bullet tip only has one line width. You do not have to worry about the angle you are holding it at, which in turn will make your writing more legible.
  3. When possible, write on a horizontal surface rather than vertical, like when it is mounted on the wall. Normally when you write something down, you are writing on a table or other horizontal writing surface.
  4. Clean up edges after the ink is dry. Use your finger, a pencil eraser, or a microfiber cloth to help straighten lines, clean up edges on a shape, or even write on top of a solid color.
  5. Use your pinky to stabilize your hand while drawing on the board instead of using your whole hand to avoid accidentally wiping off your work.

Using these tips can help you make the most of your dry erase materials, especially if you have to change out your message frequently.

About the Author

Rachel Berninger

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