Grow Your Brand with Social Media Contests

In my opinion, consistently holding contests on your social media is a fantastic way to gain followers and keep them there. I love a good deal, so if I know a business is always giving coupons, gift cards, or free products for social media participation, I will absolutely be a loyal follower. 

If you are curious about how social media contests could help your business, stay tuned for some tips, tricks, and benefits. 

Benefits of Social Media Contests 

• You can ask your followers to do anything you want to join the contest! For example, they can sign up for your email list, comment/tag you in photos of them enjoying some of your products, share your post to their story, and so much more. The options are limitless. 
• Your followers do the marketing for you! Contests that require shares, follows, retweets, etc. will increase your engagement and build brand awareness – and you can do all of this for free! 
• The increased brand awareness is sure to increase sales even from people who do not win. This converts followers into customers. 
• You can find out who is interested in your products or services and send them coupons or notify them of special deals. 
• Contests show your brand personality and that you enjoy giving back to your customers. 
• Followers now have a reason to continue to follow you and pay attention to your posts because the posts can benefit them. 

Tips for Hosting Contests 

• Create an eye-catching visual. This could be an image of your products, prizes, or a graphic with contest rules. Make sure “GIVEAWAY” is prominent on the graphic as well as your brand’s logo. 
• Make sure your rules are clear and simple. Confusing your followers will only decrease participation and make them uninterested.
• Keep your eye on the prize! Ensure that what you’re giving away is something worth your followers’ time.
• Don’t just focus on the winner. Treat those who participated and did not win by sending them a coupon code or special offer. This will reward them for their participation, increase your sales, and hopefully increase customer satisfaction!  

For additional help with your social media – and social media contests – give AG Marketing Solutions a call at 610-337-8484.