How to Set Up a Boosted Post on Facebook

Boosting a post on Facebook is one of the simplest ways to get your content in front of more people—without diving into the complexities of Facebook Ads Manager. Whether you’re promoting an event, a product, or just trying to increase engagement, boosting can help expand your reach and get results.

Here’s how to set up a boosted post on Facebook:

Step 1: Choose the Post You Want to Boost

You can boost almost any post from your Facebook business Page. Look for the blue “Boost Post” button underneath the post. If you don’t see it, make sure the post is eligible (some posts with certain restrictions or links may not be boostable).

Step 2: Define Your Goal

Facebook gives you several goal options when boosting a post, such as:

• Get more engagement (likes, comments, shares)
• Get more website visitors
• Get more messages
• Get more leads (via forms)

Choose the goal that best fits your marketing objective.

Step 3: Select Your Audience

You can choose from:

• People you choose through targeting (based on location, age, gender, and interests)
• People who like your Page
• People who like your Page and their friends
• Custom audiences (if you’ve already created them)

Tip: For new campaigns, targeting based on interests and demographics is a great place to start.

Step 4: Set Your Budget and Duration

• Choose how much you want to spend. Facebook will show you the estimated reach based on your budget.
• Set how long you want the post to run—anywhere from 1 to 30 days.
• You’ll be charged as your ad runs, and you can pause it at any time.

Step 5: Preview Your Ad

Make sure everything looks the way you want it to. You can see how it will appear in different placements (like mobile, desktop, and Instagram, if you have your accounts connected).

Step 6: Add a Payment Method

If you’ve never boosted a post before, Facebook will prompt you to add a payment method. You can use a credit card, PayPal, or other options available in your region.

Step 7: Boost It!

Once you’ve double-checked your settings, click “Boost Post Now.” Facebook will review the post to make sure it meets advertising policies (this usually takes a few minutes to a few hours). Once approved, your post will start running.

Bonus Tips:

• Use strong visuals and short, clear copy to grab attention.
• Include a call-to-action (CTA) like “Learn More” or “Shop Now” depending on your goal.
• Monitor performance through the “Ad Center” on your Page to see how your boosted post is doing.

Boosting a post is a great way to dip your toes into Facebook advertising. It’s quick, effective, and perfect for business owners or marketers who want results without a steep learning curve.

Have questions or want help setting up your next campaign? We’re here to help—give AG Marketing Solutions a call at 610-337-8484.