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Running contests on your social media platforms is a great way to boost engagement, gain new followers, expand brand awareness and increase leads. Check out some of the contest ideas below to take your social media game to the next level.
“Caption This” Contest
Best for Facebook and/or Instagram, post a photo, video, or reel and ask followers to come up with a creative caption and post it in the comments to be entered to win.
Video Submission
Ask followers to submit a video that fits the theme of your contest. Have people vote for the winner, choose your favorite, or pick randomly.
Submit a Photo/Video of How You Use the Product/Service
- Submit a video (TikTok)
- Tag us in a photo (Instagram)
- Comment a photo/share a photo to our page (Facebook)
Create a Hashtag
This is a great one for Twitter. Ask followers to enter your contest by coming up with a unique hashtag (this could be for your brand, a provided photo, a new product, a service, etc.)
Retweet, Like & Follow to Enter
Another one for Twitter. Have followers like your contest post, retweet it, and follow your account to enter to win.
Tag a Friend
Ask followers to tag a friend (or two or three) in the comments of your contest post. This is a great way to gain followers! This works best For Instagram.
*Bonus entries for sharing posts to story/tagging more than one friend
Follow to Win
This one is pretty self-explanatory. New followers will be entered for a chance to win your contest!
Cross-Platform
Ask followers to enter by completing a task across two or more of your social media accounts.
For example:
- Like this post on FB and IG and follow on both platforms
- Follow us on Facebook, Twitter, and Instagram
- Share this post to your Facebook and Instagram stories
Sign-Up Contests
Example: Sign up on our website to receive our newsletter in exchange for a limited time deal/percent off/chance to win a free product or service
*Don’t forget to include a link with your post!
We hope you have fun giving some of these ideas a try on your own social media platforms!
For more tips on running social media contests, check out our blog article, “Grow Your Brand with Social Media Contests.”
