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We’ve all heard the adage “A picture is worth a thousand words,” and when it comes to your business presentation, this statement is 100% true! Potential customers will develop their first impressions of your services, food, apartment homes, or online product catalogs based on the imagery you present, and you want to make sure you give them the best impression possible.
Check out the tips below for the types of photo content you should focus on in various industries.
Service Based Businesses
Selling a service? Company culture is HUGE with this one. People want to see the face behind the company! Give clients insight into a day at the office, who your team is, and what they are all about.
Show ‘em what you’re all about by using images that:
- Showcase where you conduct business – Both in the office and on a job site
- Share events, news, and activities that your company hosts or is involved in
- Introduce your new employees
Capturing short videos at company events or around the office is a great way to add different visuals to your site, ads, and social media that could catch the eye of your potential clients.
Food Related Businesses
If you are in the food industry, your imagery needs to make people want to take a bite right out of the photo! Having a variety of appetizing dishes, scrumptious cocktails, and a desirable dining atmosphere is key!
Make sure you have professional photos for:
- Seasonal menu items
- Popular dishes for breakfast, lunch (and/or) dinner from your current menu
- Indoor/outdoor dining
- Happy Hour specials
- Cocktail and beer options
Is there something fun you offer, like bubbling cocktails, birthday songs, a luxurious dessert, etc.? Make sure you capture these in photos but also in video content to share!
Apartment Homes
“Home sweet home!” is what all prospects should be saying after one look at your community photos! Make it feel homie and highlight community and apartment features. You want prospective residents to be able to picture themselves in the space.
Make sure you have professional photos for:
- Community Amenities (Clubhouse, fitness center, pool)
- Renovated units
- Non-renovated units
- Virtually staged images with furniture
Video is huge right now, so make your multifamily community even more appealing by taking professional photos and turning them into videos or creating Matterport tours where residents can virtually walk through your homes.
Retail
You want customers to see it, like it, and then buy it when looking at your products/merchandise. With online shopping being bigger than ever, drawing attention to your products with professional photos is a must!
Make sure you have professional photos for:
- Flat lays of products
- Different angles and features products have
- Lifestyle images of the products in use
Do you have specific products you can do more with? Create product review videos or fun TikToks to incorporate on the product listing, your website, or to advertise on social media.
Being unique and showcasing high-quality photos and videos makes you stand out from your competitors. Need help? We’ve got you covered. Give us a call at 610-337-8484.
