In these times of social distancing and stay-at-home orders, websites and social media became main selling and informational tools for many businesses. Keeping your online presence relevant and updated is now more important than ever. If you already have a website for your business, now is a good time to put it to work to help keep your business flourishing. We have collected some ideas on utilizing online tools that any business owner should consider.
Add a Notice to Your Homepage with Your Current Open/Closed Status
Whether your business stays open, is closed, or has adjusted hours, it is important to let your clients know. Remember that people today are more likely to visit your website for the most up-to-date information than they are to pick up the phone and make a call.
Web Design Tip: This needs to be the most noticeable element of your homepage. We recommend an automatic popup or a brightly colored bar above the website navigation.
Social Media Tip: Adjust your business open status and business hours on social media.
Inform People About Changes in Your Business Practices
If you stay open, you probably had to make some changes to comply with social distancing and other precautions of the living-through-a-pandemic world. It is a good idea to publish those new policies to avoid any confusion and frustration your clients may have. Consider answering these questions:
- Do you have adjusted hours or an otherwise adjusted schedule?
- Did you temporarily stop offering any of your services or selling any of your products?
- Do you require everyone entering your business to wear a protective face covering?
- Is there a limit to the number of people that can be inside at the same time?
- Do your visitors need to check in by phone or get buzzed in upon arrival?
Web Design Tip: This is an important message and people should be able to easily find it. We recommend adding it as a top bar, a popup message, or as a section on the homepage.
Social Media Tip: If you answered yes to any of the questions above, share this information in a post on social media!
Promote Your New Products and Services
Did you start offering NEW services or selling NEW products? Hopefully, coronavirus will be out of our lives before we know it, but that also means that whatever new service you started offering probably has a short life span.
Marketing Tip: Send out promotional emails to your clients announcing your new offerings.
Web Design Tip: Create a landing page highlighting your new products or services.
Collect Email Addresses for Future Announcements
If you did not do so already, add a way for your customers to sign up for newsletters, specials, and other communication from you.
Web Design Tip: The best way to do this is to create a noticeable call to action button or a small form to collect names and email addresses.
Send out a Newsletter
If you already have a mailing list, now is the time to take advantage of it! Send a newsletter promoting your services and don’t forget to include a call to action.
Create New Content
We are living through a historical moment right now. For the first time since the invention of the World Wide Web, the world is experiencing a global pandemic of this magnitude. As scary as this whole situation is, you might want to consider recording your business’s journey through this uncertain time. Write an article or create a photo gallery describing how your business is getting through the challenges of COVID-19. This will add very relevant and keyword-rich content for your website and will create a record for this moment in the history of your business.
Web Design Tip: Dedicate a brand-new page of your website to the COVID-19 related content. This makes it easy to share on social media or through an email campaign.
These are just some examples of how to make your website work for you during the quarantine period and every day. For more ideas and custom solutions, feel free to contact AG Marketing Solutions’ web department!