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Have you ever seen your favorite brand posting the latest trending memes, but it’s about their company or brand? This is meme marketing, and it’s been around for some time but continues to be popular! Big corporate companies like Doritos, Netflix, Hootsuite, and even McDonald’s have used different versions of this marketing trend on platforms like TikTok, Instagram, and X. This marketing tactic was huge during the “Barbie” movie, as well as other significant events like the Grammys. You might even ask yourself: Is using this for my company worth it? Read along to learn more.
Appeal to Younger Generations
Younger generations have the most buying power, and with short-form content being all the rage right now, they don’t want a long testimonial on why they should use your product. You’ll get their attention more from a witty tweet, silly meme post on your story, or comments back on TikTok engaging with them. This tactic also helps to create a relationship with your customers, which is significant with younger generations. They feel like your products or services are more approachable and relatable, personifying your brand in the process!
Remain Relevant and in Touch with Media Culture
Hop on the bandwagon fast with these memes! Social media trends have a short life cycle, but when you post promptly, these are highly relevant, making them appear on customer and potential customer feeds, leading to more interactions and engagement.
Inexpensive and Fast Campaigns with High Return
You do not need to put a lot of time, effort, and brain power into a meme marketing campaign. These allow you to post quick content without it being useless because, as previously mentioned, these are relevant and on-trend. This will enable you to free up more time for other campaigns! Even with a short amount of time and a small amount of money invested, they can have a fantastic return because they are much more prone to going viral than traditional marketing campaigns.
I like to think of meme marketing as the digital version of guerilla marketing. Your followers and customers never really know what they will get from you! It is important to remember to use this form of marketing sparingly and not oversaturate your feed with this type of post. If you’re weary of attempting this type of marketing, TikTok is a great way to start because it tends to be much more casual and “in the moment” than other social platforms!
Need help curating your social media posts? Call AG Marketing Solutions today to speak with a Solutionist at (610) 337-8484.
