It’s time to dig out those sweaters and snack on apple cider donuts! I’ve always loved this time of year. The fall is such a nice change from the long, hot days of summer. With the weather getting cooler and the leaves changing color, it’s the perfect time to make some new, exciting changes with your marketing! Here are some ways you can switch things up this season:

Warm Up Your Instagram Aesthetic

Who doesn’t love the colors of fall? Reds, oranges, and yellows are beautiful outside, and they also stand out on social media! Having an aesthetically pleasing Instagram is a sure-fire way to gain Instagram followers, so why not match your aesthetic to the season? Utilize warm fall colors on your social media to stand out and attract followers!

Give Back with a Charitable Drive

While the holiday season always reminds us to be thankful for what we have, it’s an important time to give back to those in need. Your business can contribute to the community by hosting a charitable drive. Items like canned goods and winter coats are always so needed! You’ll also be gaining exposure by encouraging people to stop by your business with their donations. 

Score with Football Promotions

As a Las Vegas Raiders fan, I’ve never had much to look forward to on Sundays (although things are finally looking up for us this season!). However, I do love a good promotion! Now that football season is in full swing, consider offering football-themed promotions. For a restaurant, try serving up yummy game day specials. For a boutique or small shop, offer a discount for those who visit your store wearing a certain team’s gear. If your team wins on Sunday, you could offer something special for your customers on Monday. Whatever you choose to do, you’re sure to score big when you relate your marketing to your town’s beloved football team!

Spice Things Up with New Photos

With the changing season, it’s very likely that your business’s offerings are changing as well. Whether you’re switching over to a seasonal menu or stocking your store with cozy sweaters, you’ll need new photos to promote with! Try using a cool autumn placemat in photos of your dishes or have a photoshoot with your new items at a pumpkin patch.

Give Thanks for Your Customers

When you’re counting your blessings this Thanksgiving, don’t forget about your loyal clients! Send a note of thanks or show your appreciation with a personalized gift. AG Marketing Solutions would be happy to work with you to design the perfect card or product!

Start Gearing Up for the Holiday Season

This year has flown by, and the holiday season will be here before you know it! Help your customers prepare for the holidays by offering gift cards! Since many will not be traveling this year in order to stay safe and protect their loved ones, offering gift cards via email will be a great way to spread holiday cheer, not COVID-19!

 

Like the seasons, marketing is something that is always changing. Be sure you’re keeping your promotions fresh and up to date! If you need some help turning over a new leaf, contact AG Marketing Solutions to help you carve out some new strategies!

About the Author

Gina Lizzo

Gina is one of our Social Media Coordinators. She graduated from La Salle University in 3 years and is a huge Yankees fan!

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