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They say there’s no place like home for the holidays, and that’s especially true for 2020! With the risk of COVID-19 still plaguing the world, large gatherings and shopping crowds that are typical of the holiday season will be nonexistent this year. While this is disappointing for many, there are still plenty of ways to spread holiday cheer while staying safe!
Cards or Small Gifts are a Beautiful Sight 
To kids from one to 92, who doesn’t love getting a card or package in the mail? Sending out a beautifully designed card or a thoughtful gift to your most loyal customers is a great way to let them know that you are still thinking of them even though you can’t be physically together. Masks with your logo are a great, cost-effective gift option, as it’s certainly something everyone can use! Having your customers sporting your logo is also a great way to spread brand awareness.
Check out some awesome ideas for holiday gifts that you can customize with your logo here.
Deck the Inbox with a Holiday E-blast
If a physical card isn’t really your style, a well-designed holiday e-blast could be the way to go. Finding a festive email in your inbox is sure to brighten anyone’s day, and it will put you at the forefront of your clients’ minds. This is also the perfect opportunity to make your customers aware of the safety practices and guidelines you currently have in place or to share some of your accomplishments from the year!
Jingle Bell Time is a Swell Time for a Social Media Contest
One of my favorite holiday memories is fighting tooth and nail with my cousins to find the pickle ornament in the tree. Ok, it wasn’t really that dramatic, but whoever found it first got a prize and more importantly bragging rights for the whole day. Hosting a contest on social media will get your customers involved and excited! You can ask your customers to share their holiday decorations with you or show you their most festive holiday sweater for a chance to win a fun prize.
It’s the Most Wonderful Time of the Year… for Online Shopping
‘Tis the season to shop online! Online shopping has certainly been the MVP of 2020, keeping us both safe and entertained. If you don’t already have an online store, offering this option to your customers is definitely something to consider! It gives them a convenient way to support you while staying safe, thus boosting your sales. If you already have a website, dress it up for the holidays! You can add fun holiday-themed product photos or jazz up your logo with some seasonal sparkle.
What’s on Your Wish List?
Make a list and check it twice! Get into the holiday spirit by making a wish list! This could be an e-blast sent to your customers detailing your best-selling products or a social media campaign encouraging your customers to share their most desired items from your store with you. If you have an online store, offer users the ability to save items from your site to a wish list directly online.
Have a Holly, Jolly Holiday Sale
Bring joy to the world with a sale your customers won’t be able to pass up! While everyone is shopping for holiday gifts, you can bet they’re looking for the best deals out there. Running a special seasonal promotion is a great way to encourage shoppers to do their holiday shopping with you. A fun idea is to count down to the holiday with a new sale each day!
While there won’t be parties for hosting or caroling out in the snow this year, we can still stay connected and have ourselves a merry little holiday! Hopefully, in the new year our troubles will be out of sight, but for now, have a happy and safe holiday season!
