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With the rise of a social media platform, TikTok, comes greater opportunity to expand your business beyond every level imagined. This platform has raised brands to massive success and there are plenty of examples to learn from. TikTok is fun and helps people not only become familiar with but connect to your brand!
Learning from these stars’ strategies can help your business thrive, stand out, and reach new audiences. These top 3 examples are TikTok accounts that have executed their marketing tactics beautifully by utilizing their platform in a fun, creative way that pushed their brand to the next level:
@GirlBossTown
Ran by 28-year-old Robyn Delmonte from Boston, GirlBossTown gained a following when she struggled to find a career after applying to countless PR firms. So, instead, she brought her ideas to TikTok! Her account fuses her passion for pop culture and her back-end PR knowledge to come up with potential campaigns, collabs, and marketing moves for different brands, influencers, and celebrities. Many of her predictions have actually come true, which has caused fans to look forward to what PR move she will predict next. Her creative and calculated ideologies gained her much attention and a large following. Now, Delmonte works with some of the world’s leading brands, celebrities, and influencers, and even landed a host position on E News!
@Snackqwueen
Jen Curley is your typical mom from California who had a passion for food and all things culinary. On her account, Snackqween, she began sharing her personal recipes, favorite snack combinations and fast-food hacks while talking to and forging personal connections to her audience in a way where they felt like they were “at lunch with a friend.” Through this, her audience grew and so did her brand. Now, Curley collaborates with brands through partnerships (Cheetos, Taco Bell) and was named the face and brand taste tester for Sonic!
@CodyRigsby
Cody Rigsby is a Peloton instructor and huge internet personality. He began posting clips of his classes to his personal account. These videos revealed him giving riders funny life advice and going on silly rants to encourage them throughout his class. These promotion clips launched him into stardom through TikTok virality. Through his grasp of millions of people’s attention through the app, he became Peloton’s leading instructor. Rigsby also gained brand endorsements with mega corporations like Adidas and GM and was the star of Peloton’s 2022 Super Bowl commercial!
Marketers, make sure to check out these TikTok accounts to see how these stars were able to build their brand from the ground up. Taking advantage of social media and utilizing it to collaborate with businesses or influencers can open many doors, no matter what your business is. The lesson to be learned is that TikTok can push a brand from nothing to something or bring an already established brand to even further heights.
For more help with social media marketing, contact AG Marketing Solutions at (610) 337-8484.
