When the COVID-19 shutdown hit our area outside of Philadelphia, Pennsylvania, we had no time to prepare. It came on suddenly, but we moved quickly to change our workstations from the office in King of Prussia to our homes in Philadelphia, the Main Line suburbs, New Jersey, and beyond. I spend my days in our sun porch, which provides an excellent way for me to connect with the outdoors while working at my desk.

Some of us have already telecommuted, so the transition was not a walk into the great unknown. To cater to a company-wide telecommute, everyone began following new protocols that helped guide newcomers and create a cohesive telework environment for all. We are so grateful for being provided this flexibility and opportunity to continue to work as we see the effects of the shutdown on our families, friends, and communities.

Why is Now More Important Than Ever to Nurture Your Online Presence?

When the shutdown first made its presence in our area, we jumped into action for our clients by setting up proper website notifications to inform their customers of how the daily changes instituted by the county and state affected their business. By adding website popups and sticky notifications, they were quickly able to get out the latest message to their customers. We also utilized their social media platforms to share the news. Reaching their audiences on social media provided them with an optimal platform to share their message.

Many people find themselves out of work, and they are making up for some of this extra time by connecting to people online. Who hasn’t joined a Facebook messenger video happy hour or Zoom call in the past month? While we can’t see our loved ones, team members, networking groups, or clients in person, having these video meetings has become an essential part of our day to stay connected. Thinking back, it would have been great had I invested in Zoom in early March.

Transitioning Business from Brick and Mortar to Ecommerce

Now that there are social distancing regulations into effect wherever you go, it is important that your customers have another way to purchase your products. Restaurants have been practicing pickup and delivery options for years. Now, retail stores that haven’t done this before are seeing the benefits of this practice for their customers and to keep their business moving.

Ecommerce websites through Shopify and other platforms are becoming the cement that keeps the business from falling apart. With options to showcase and sell products online, arrange no-contact pickup at the store, and delivery, online stores are a great way to provide your customers with what they want and need within the comfort of their own home.

Navigating A Digital World

Are you looking to take your business online? Give us a call to see how we can help improve your business’s online presence through digital marketing, website development, social media, and more.

About the Author

Nicole Matthews

Nicole is our digital marketing, sales, and content guru. When she's not making your website rank #1 on Google, you can find her photographing weddings, drinking an ice-cold IPA after a jog, or spending quality time with her family.

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