For most businesses, the main goal of your website is to gain new customers and for them, as well as current customers, to get in contact with you. There are many ways for these customers to contact you from contact forms, linking to your social media accounts, or calling your telephone. Where is the most effective place for you to put your contact details? I’ll outline some of the most common sections of your website and why you may want to put a way to contact you there.
The header is the most prominent section on your webpage. Being constantly in front of your users on every page, it’s the obvious choice to put your most important call to action in there. The first step is to establish how you want your visitors to get in touch with you. Some of the most common are:
- Phone Number – Your users are just one click away from calling your business!
- Form – This could be 1 of multiple options. The most common one you’ll see is a link to “Contact” the business which will lead to a page with a general contact form. Depending on your business, you can tailor this to have a clearer purpose. For instance, a recruitment company may have a link to “Submit Your Resume” while a graphic design business may have a button to “Request A Quote.” Think of what your visitors are looking for and adjust this to their needs.
- Address – Businesses who rely on visitors to their physical address may consider having their address in the header. You will see this on websites for restaurants and hotels, as getting people to come to their business is the #1 goal.
- Social Media – While less common in the header, if your business runs on social media, it may be important to have these prominently in the header.
I would recommend always focusing on having 1 clear mean of contact on your website. Having too many will clutter your header and likely divert people from clicking what you want them to. So, before adding your contact details to your header ask yourself how you want people to contact you.
The footer is an extremely common place for people to look for your contact details. Always include some means of contact at the bottom of your page. A lot of businesses will have all their contact information here (address, phone, email, social media, etc.) but if you really want to drive people to contact you in a specific way you can choose to limit them.
End of Content Call to Action
If you’ve gotten one of your visitors to go to a specific page, you’ve likely captured their interest. The worst thing that could happen is they read about your business then don’t have any means to get in touch with you. Adding a relevant call to action after your page’s content could be the key to making that connection. As an example, if your visitor reads about a specific service you offer, give them an easy way to contact you to request a quote or get more information on what you offer.
Finally, have a contact page. Many users will immediately look for a contact page to view your details. Having a page with all your contact information and a general contact form will make it easy for you to make that connection.