Are you considering redoing your website?
Before getting into the nitty-gritty of a website redesign, consider these tips from a digital marketing perspective.
Branding and Message
When redesigning your website, it is a good idea to consider the company’s branding and message. Maybe your company name and logo no longer portray the services and products you provide and it’s time to consider updating them or enhancing them for today’s customer. It is important to take a step back and look at your company as an outsider looking in and how you can better serve your current and potential customer base. Consider your message and possibly adding or adjusting a tagline that defines your company in a few words. Then when it is time to redesign, utilize the new or improved branding and message throughout the website for reinforcement. Make sure your social media accounts are also updated with this information to stay consistent across digital platforms.
Content and SEO
Build it from the content up – Your content is the foundation of your website. Like the Holy Grail is to Monty Python, relevant content is essential to keep your users intrigued and wanting to read more. Remember to focus on quality instead of quantity. Search engines will recognize content that carries value and a high-quality website, which will improve your SEO rankings. With valuable information on your website, you will have substance to share on your social media platforms, creating crucial backlinks. Your users will appreciate it too and they will be more likely to share your content and link it on their social network. Consider a blog in your redesign plan so you can continue to add useful subject matter for people to read and share.
Clear Calls to Action
A Call-to-Action is an instruction to stimulate an immediate response from the audience or website user. When redesigning a website, it is most important to think about the concept behind the layout. Consider where you want your users to go from your homepage by presenting the most important information first. Approach a call to action with the idea of leading your audience from point A to Z in the fewest clicks. This supplies the direction they need (and you need) to turn a website visitor into a lead.
Most Important Form of Lead Generation
What is Lead Generation? Lead Generation is a marketing process of capturing user interest and developing a sales funnel. Because the ultimate goal is to obtain leads from the website, you also need to consider what kind of leads you want. Do you want people to fill out a form with their details and answer questions to qualify them as a customer before reaching out to them, or maybe you want them to call you so you can have that immediate phone time? Another great way to entice users to supply their information through a form is by offering them an incentive upon completion, like a free download or coupon.
Marketing Your Website After Launch
It’s never too soon to think about how you are going to market your new website. Announce the new website to your existing clients through email marketing and followers on your social media networks. Beyond those efforts, you can utilize digital marketing through pay-per-click and pay-per-view ads. These ads will feature your business and service and get it in front of targeted audiences. From keyword search ads to display ads and remarketing, it is a great way to get your business in front of people that are interested in the services you offer and generate new leads.
I hope these tips help you get started with your website redesign and get you thinking about your digital marketing plan after its launch!