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When debating who to hire for your next website, consider the benefits of hiring a crew versus a one-person show. Hiring a team with varying expertise adds value to the project in a way a solo show wouldn’t be able to produce. In addition to decades of experience, a web team offers an array of specialists who work closely on different aspects of the project. From strategy and planning to design and development, you can rest assured that all boxes will be checked when you work with an agency like AG Marketing Solutions. We also develop a post-launch marketing plan that extends outreach through digital marketing, direct mail, and social media engagement. With a strong understanding of your brand already developed, who better to help take your business to the next level?
Here are some other helpful tips as to why you should hire a web team vs. a solo web developer.
Avoid Tanking Your Rankings
If you already have a website and are looking to get a new one, take the proper steps to avoid losing your rankings. One way to go about this is to take note of your old page links and create 301 Redirects that go to the correct pages on the new site. These links are like forwarding addresses used by the post office to deliver your mail without fail to the new residence. For the web world, they redirect traffic from the old web page to the page on the new website. Without taking this critical step, it will have a negative impact on your new site’s rankings.
Search engine best practices are constantly changing, and meeting current SEO is also very important. If your developer doesn’t keep up to date with current website technology standards, chances are your website isn’t going to rank well against the competition. Our SEO practices are continuously being molded and modified to keep up with the leading search engine expectations. I’ve had my hand in SEO development for the past ten years. The practices have changed a lot, and I would say for the better. Way back when, there was a time that keyword stuffing was a practice. You would find a webpage that got indexed because they threw in a bunch of not-so-relevant keywords and phrases at the bottom of every page. Eventually, the search engine algorithm was updated to catch this poor practice and considered those terms irrelevant and sometimes spam, placing the website on Google’s naughty list. Today’s best practice is relevancy across the board, from on-page content and headings to page titles and meta descriptions. Utilize your location and services to develop a keyword-rich page name and website address to help play a role in your SEO and rankings.
Don’t Navigate Like a Sloth
The internet is full of resources now that anyone can set up a website. Platforms like GoDaddy, Squarespace, Stripe, etc., offer website tools to “build your own website.” These website builders are designed to suit many different needs, causing them to be overladen with theme options. That means they have a lot of scripts to produce additional features that you can add or remove from the frontend experience. The issue with this is that the website builder has a lot built into it, resulting in slower loading times. Slower lower times equal higher bounce rates.
Another downfall of using a third-party website builder is that you don’t own the website. You are essentially renting it and hosting it on their hosting platform. Shared hosting platforms have many different websites on the same server, causing slower load times and can increase exposure to security vulnerabilities with multiple computers accessing the same server. It is better to own your website because then you can host it elsewhere. You can learn more about Online Builders vs Custom Websites: Pros and Cons by clicking here.
Cross Your T’s and Dot Your I’s
When you hire AG Marketing Solutions as your web development firm, you can rest assured that the correct checks and balances are in place. From mobile-first design to cross-browser testing, we ensure your website presents an enhanced user experience no matter the device used to access it.
We also have tried and true pre-live and post-live processes in place to ensure the integrity of the websites we develop. You never want a broken link or blatant spelling mistake to cause someone to lose brand trust and turn away because of it.
In Conclusion
Hiring a team may be more expensive, but you get what you pay for in the end. When you put something online, it lives there forever. You don’t want your business to appear halfhearted, so put your best foot forward for the world to see!
