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You may be aware of the importance of on-page SEO, which refers to a strategy that focuses on enhancing your website to result in higher search engine rankings. Off-page SEO is just as relevant and relates to activities done away from your site that help raise the ranking of a page in search engines. Think of them as referring links or brand mentions. Google’s algorithm places a premium on what others think about your site and these 4 off-page strategies will help build the groundwork for growing your website’s online reputation.
Link Building
An integral part of any off-page SEO strategy, link building refers to getting other websites to link back to your website. This drives referral traffic and helps increase your page authority. What exactly is page authority? Page authority is the value a search engine assigns to a web page. When your site earns backlinks from high-authority websites, it will help your website’s authority ranking. It’s important to only use white hat SEO strategies to create backlinks; otherwise, it can negatively impact your webpage. Don’t spam comment on forums with your site link because Google will virtually slap your wrist. Here are some tips to link building:
- Natural Link Building: When your brand gets a mention with a link back to your site. This is when a blogger, customer, news source, etc., voluntarily writes about your brand and links to your site. These are unsolicited backlinks that occur organically.
- Manual Link Building: Reach out to publishers or influencers for link attributions or mentions. You can reach out to fellow industry bloggers and nudge them towards your content. Try commenting on an industry-related blog article with something relevant and including a link to your site. Avoid doing this on sites that don’t curate their comments because they probably have low authority.
Social Media
Social media is more than a brand awareness tool, it also helps with off-page SEO. Share content on your social media profiles and listings while directing traffic back to your site. This shows Google that your site is receiving referrals from different sources and it must have valuable content. Like link building, social media promotes domain authority and increases your search engine rankings.
These social media sites are leading the SEO game:
- YouTube
- TikTok
Be sure to get on the platforms that are relevant to your industry. More importantly, regular engagement will encourage more audience participation and shares. So, get out there, engage your social media followers, and get your content found.
Local SEO
Local SEO is a strategy that helps get your business more visible in local search results on Google and other search engines. If you have a brick-and-mortar business or serve customers in a specific area, such as a restaurant, salon, boutique, supermarket, electrician, plumber, etc., Local SEO is a must.
Increase your local presence by claiming listings that are relevant to your business and keep them up to date. Also, don’t be shy to encourage positive reviews from customers and be sure to respond to reviews. Here are listing sites to consider:
- Google My Business
- Tripadvisor
- Yelp
- Bing Places
- Manta
- Apple Maps
Content Marketing
Guest blogging is one of the oldest forms of content marketing and it is widely used today. It is important to stick to relevant, quality content that educates and engages the reader, but don’t overdo it with backlinks. When writing your guest blog post, Anchor Text (the hyperlink name that links to your page) should have a one-to-one match. Therefore, if you are writing a blog about why a local restaurant’s pizza is so delicious and they use your prosciutto as a topping, include a link to a page on your site that is dedicated to that product.
If you aren’t a seasoned guest blogger, here are some important tips on how to get started.
- Start by building relationships within your niche
- Choose topics that relate to your business’s goals
- Search for reputable guest blogging opportunities
- Write the post and thank the publisher
- Be sure to respond to comments
Lastly, you can track your results through referral traffic in your Google Analytics and on Ahrefs’ Backlink Checker.
In Conclusion
SEO goes beyond your site in many ways. If you haven’t taken the steps to increase your off-page SEO, you are missing out on SEO and building domain authority. Need help getting started? Start the conversation with one of our specialists to see what we can do to improve your SEO. Emailing us at info@agmsolutions.com!
