Strategy

Proactivity – The Cure for Loneliness

It’s 6:00pm on a cold Monday night at the time of me writing this. I don’t bother to turn on […]

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Strategy

Master Plan: The Benefits of Planning

What if I tell you there is a way to hit all of your marketing goals while also staying within […]

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Informational Strategy

Marketing Essentials, As Told By Halo Top

In March of 2019, Halo Top released its very first national ad campaign entitled “Ice Cream for Adults.” In the […]

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Informational Strategy

Planning A Donation Drive

Supporting local organizations and charities through donation drives is a great way to give back and help the community. If […]

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Social Media Strategy

Branding: Diplo Goes Country

If you’re a music fan like I am, you’ve probably sung at the top of your lungs to “Where Are […]

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Informational Strategy

Create a Specific Customer Experience Through Color

Think about color in fashion. A red dress gives off vibes of power, fearlessness, and strength. A yellow dress gives […]

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Informational Strategy

Spread the Word! Word of Mouth Marketing and How to Make the Most of It

One of my favorite weekend hobbies is to research boutiques that are no more than an hour away and make […]

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Strategy

The Importance of Giving Back to the Community and How to Do It

What do you consider when purchasing a product? When you’re taking a leisurely stroll through Target, what elements of a […]

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Informational Strategy

Your Ticket to the Show: The Encore

The show was a success. The booth’s design drew quite the crowd, and your brochures and giveaways are within the […]

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