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Composition is a word artists hear often and is one of the most important factors in achieving a successful design. In the art world, composition means to thoughtfully arrange separate elements to form together as a complete whole. Simply put, your design would fall apart if you don’t have a well-composed layout.
Now that we have a basic understanding, how in the world do we apply this to design?! Below is a list of techniques for top-notch composition level (these can also make the design process easier!).
Hierarchy is King
Hierarchy is important for navigational purposes; it helps show the viewer where to start and stop. Typically, hierarchy is formed from top to bottom; however, you can create hierarchy through contrast as well.
Speaking of Contrast!
Contrast is equally as important because it not only catches the viewer’s eye but also draws it to the most important piece of information. You can visually achieve contrast through dark and light colors, size and scale of text and graphics, font weights, etc.
Don’t Forget to Add Depth
Adding depth by overlapping or layering elements can bring visual interest, create focal points, and help your design flow.
Negative Space is Your Friend
Designs need breathing room, end of story. If there are too many elements invading each other’s space in a design, it feels overcrowded and is very hard to read. Negative space lets each element work together while still maintaining breathing room.
A great composition is the backbone of great design. It helps you lay out the information in the best and most visually pleasing way. The next time you start a design, implement the tips above to achieve that top-notch level, and as always, you can contact AG Marketing Solutions for help with all your design needs at (601) 337-8484.
