Post by
Thinking about running digital marketing ads for your business but unsure where to start or which platform to choose? I’ve got you covered!
Two of the biggest marketing platforms you might be considering are Facebook and Google. Let’s break down the differences so you can determine the best fit for your business.
Why Choose Google Ads?
✅ Target users based on keywords and search intent
✅Search Engine Marketing
✅ Focus on text-based ads with some visuals
✅ Ideal for driving direct sales and conversions
✅ Show ads to people actively looking for a business/service/solution
✅ Extensive reach by being able to advertise on all of Google’s affiliate sites (YouTube, Gmail, and more)
Why Choose Facebook Ads?
✅ Target audiences based on interests, behaviors, and demographics
✅ Ads interrupt viewers while they are browsing
✅ Heavily reliant on engaging visuals like images and videos
✅ Perfect for building brand awareness and customer engagement
✅ More cost effective with typically lower CPC (cost per click) rates
Should I Use Both?
Absolutely! Running remarketing ads on the opposite platform is always a smart move. Remarketing allows you to re-engage potential customers who have already interacted with your ad and visited your website. For example, if you’re running ads on Google and later that night, a user who clicked on your ad and visited your site browses Facebook, they might see your ad again. This keeps your brand top-of-mind and increases the chances of converting that visitor into a customer!
Still not sure what platform is best or need help getting your ads running? Talk to one of our solutionists about your digital marketing needs by calling 610-337-8484!
