Social Media

The Importance of Brand Association on Social Media

Brand association is the mental connection consumers have between a brand and the attributes, emotions, or experiences the brand conveys […]

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Social Media

Clean Up Your Social Presence

Social media is a fantastic marketing tool in today’s day and age, and it is so important to make sure […]

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Brand

Picking the Right Font for Your Brand

Previously, I explored how colors can impact the way someone perceives your brand. For example, red gives off an air […]

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Strategy

Selling the Pain Point Solution

Companies are often so involved with the products they sell. When talking to prospective customers, they tend to forget about […]

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Brand

The Marketing Behind the Barbie Movie

The new live action Barbie movie came out on July 21, 2023. For months, this movie was advertised in over […]

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Promotional Products

Promotional Products for Your Labor Day Celebration

Pools, BBQs, and more, who doesn’t look forward to celebrating the end of summer on with a Labor Day party! […]

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Brand

Multi-Family Musts

This past June, I attended my first NAA (National Apartment Association) Tradeshow in Atlanta, Georgia. While there, I got to […]

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Social Media

The Rise of Podcast Marketing

Have you ever been listening to a podcast while working out, cleaning, or doing some other mundane task, and got […]

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Promotional Products

Promotional Product Spotlight: Drinkware

Drinkware is one of the most, if not the most, popular categories of promotional products. With a wide variety of […]

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