Strategy

Selling the Pain Point Solution

Companies are often so involved with the products they sell. When talking to prospective customers, they tend to forget about […]

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Social Media

The Rise of Podcast Marketing

Have you ever been listening to a podcast while working out, cleaning, or doing some other mundane task, and got […]

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Social Media Strategy

Branding: Diplo Goes Country

If you’re a music fan like I am, you’ve probably sung at the top of your lungs to “Where Are […]

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Social Media

Pinning Your Way To Better Exposure

Scroll, click, create a board (maybe a secret one), pin, and repeat. The next thing you know it’s 1:00am, and […]

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Strategy

Develop Marketing Personas

Many advertising insiders agree that good marketing is all about figuring out not just what to say to your audience, […]

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